Reports

Callbacks Report

Callback status and follow-up tracking — pending vs missed vs completed, per-user performance, overdue queue, callback-to-conversion ratio.

The Callbacks Report surfaces follow-up discipline — how many callbacks each user is owed, how many got made, and which ones turned into actual conversions.

Callbacks Report with status distribution, per-user counts, and callback table highlighted
The Callbacks Report — status mix, per-user load, callback-by-callback table.

What's on the report

  • KPI cards — total scheduled, completed, missed, rescheduled.
  • Status distribution — donut by status.
  • Per-user load — bar chart of pending vs completed per assigned user.
  • Aging — how long callbacks sit in Pending before action.
  • Callback table — date range, status, owner filters. Exportable.

Common flows

  • End-of-day overdue cleanup — filter to Overdue + your name → reschedule each.
  • Team training — sort by missed % per user → coaching opportunity for those with high miss rates.
  • Callback ROI — cross-reference completed callbacks with downstream conversions to compute callback-to-conversion ratio per source.

Next steps